Once you have created a business Instagram account that is optimized correctly, you need to start posting content that is relevant to what business you are into. You must ensure that the content you post is relevant to your business and is equally captivating so that your interest your audience and make them engage with it. Instagram allows people to post a variety of contents, including Stories, videos, and photos. Each of these contents are useful in their own ways and should not be ignored.

Images are the most common type of posts people make on Instagram. This shouldn’t come as a surprise given that Instagram was initially designed to be a photo sharing platform. During its initial days, people exclusively used this platform to share selfies and other kinds of images with each other. If you decide that you want to share images, you should share a variety of images. Diversity is important for your brand because it tells your audience how diverse your business is. Instagram users also look for genuine photos and blatant advertisements may not go very well with them. You should try to capture the culture of your business by posting lifestyle shots and behind-the-scenes looks. Limit the number of photos of your product that you post because focusing too much on your product is not very healthy for your business. Your users want something different. You need image content that promotes your brands and not necessarily the products you sell. Take a look at the kind of images major brands post. Even though they post images of their products, they only do that to a minimal. Most of the images are about related products, activities, people, events, and services among many others.

To keep your Instagram account interesting to your followers and other users, you need to make educational posts. These are the kind of posts that teach users how to do things. You can do this through images or videos that present quick and easy instructions of doing things. The trick here is to make the instructions you provide easy to replicate and entertaining. People like entertaining ways of doing things, so you will have to be very creative.

Influencer posts are the kind of posts that ride on the fame or popularity of a public figure or celebrity to promote a brand. In most cases, these kinds of posts usually include images or videos of the popular person using a brand. These kinds of posts are sure to help you capture the attention of other audiences. The other audience doesn’t necessarily have to be your target audience.

Motivational posts are meant to be uplifting. They are meant to amplify the values of your brand and encourage your audience. Posting too many of these kinds of posts can often make you appear cheesy so you should use them sparingly.

When you consistently post all of these posts, you can be sure of gaining a lot of free Instagram followers within a reasonable time frame.