Many people are concerned about the level of chemicals in some skincare products, so they are using natural, homemade alternatives. If you enjoy doing this at home, you may be considering selling your products and making a profit. While this isn’t easy to do, there are a few steps you can take towards launching your own business.

Learn to make some simple cosmetics

There are a surprising number of simple recipes you can follow to make cosmetics at home, including:

• Soaps
• Facial scrubs
• Face masks
• Conditioners

You can start simple, using common household products from avocado and porridge oats to coconut oil, then experiment by adding different ingredients to make your signature products.

Find a factory to make more complex products

If you want to start making more complex products like moisturisers or sheet masks, and you don’t have the equipment or know-how, then you may want to use a soap manufactory (called โรงงานผลิตสบู่ก้อน in Thai) to do the hard work. They can manufacture larger quantities too, so you can make sure you always have enough stock.

Research your market

Researching your market is extremely important when it comes to this sort of thing. You need to ensure you aren’t competing against a whole load of similar brands, especially if they are better or cheaper. Setting the right pricing is also key. Too cheap and people may think it’s a dodgy product, while if it’s too high, people may be disappointed.

Use social media to launch your brand

Most new brands rely heavily on social media to spread the word and it’s a good way to get details of your products in front of people. Build up a following, and you can use techniques such as giveaways and promos which can get people excited about launches. This also encourages people to sign up and comment about the kind of products they like and what they want to see.

If you’re someone who is creative and likes building new businesses, then why not try the cosmetic industry? Cosmetics and beauty products are even better when they are handmade, so you could try creating some at home to begin with, then looking at having them manufactured. Over time, you can build your own following and your own brand, adding new products and trying different things. Get started by making beauty products for friends and family and see what works, then see what steps you can take next.